Flipkart is offering Advertising &IMC Tenth Edition (English,Paperback) Worth Rs 779 at price of Rs. 152 Only. Read And Follow Belo Steps To Grab THis Book.
Product Specifications:
- Language:English
- Binding:Paperback
- Publisher:Pearson Education
- ISBN:9789332574144,9332574146
- Edition:Tenth,2016
- Pages:672
Advertising tracks the changes in today�s dynamic world of media and marketing communication�as well as the implications of these changes to traditional practice�and presents them to students through an accessible,well-written approach.
The Tenth edition highlights the increasing importance of consumers as the driving force in today�s advertising strategies,social media,and the Internet evolution/revolution.
It also includes an increased IMC and brand focus.
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